As a co-founder of TABOO DINNER, this project grew from my 2021 design bachelor thesis into a unique interdisciplinary venture by 2022. I am the visual artist and designer behind the entire visual branding, including the visual language, website design, and social media presence.
The TABOO DINNER logo blends artistry and symbolism to reflect the essence of the experience.
The typography strikes a balance between elegance and boldness, embodying the contrast between the comfort of communal dining and the challenge of addressing taboo topics. The mix of sharp angles and fluid, wavy forms within the letters suggests movement and flexibility, hinting at the balance between structure and openness—echoing the idea of breaking away from rigid norms and embracing fluid, open-minded conversations.My role also extends to photography and product design, ensuring that every visual element aligns with our mission.A closer look at the abstract shapes forming the two ›O’s‹ in TABOO reveals a deeper layer of symbolism. Resembling the shifting rings left by glasses after a long evening of dining and conversation, they represent the lingering impact of the experience—the shift in perspectives and the lasting impressions from the discussions. The fluidity of these shapes also reflects the dynamic nature of the topics explored, much like the people around the table, refusing to conform to rigid societal norms.The color palette of TABOO DINNER is central to conveying its message. The deep red symbolizes passion, intensity, and urgency, reflecting the boldness needed to tackle sensitive topics. This fleshy red also introduces a subtly disturbing element, mirroring the discomfort that comes with confronting taboos directly.
In contrast, the pink adds a softer, more inviting tone, representing warmth and openness. However, its ›cute‹ association also reflects how society often trivializes taboos, speaking around them rather than addressing them head-on.
The visual style of TABOO DINNER is provocative and intimate, designed to challenge perceptions and evoke emotion. While our close-up imagery of the human body paired with food might seem erotic, it actually highlights vulnerability, reflecting the raw conversations we foster. Naked skin symbolizes the emotional openness our dinners encourage, where societal taboos are exposed and deep, meaningful dialogue takes place.Our creative process involves using surreal and morphing image effects to encourage participants to shift perspectives, embrace discomfort, and grow. The visuals are designed to captivate, provoke thought, and challenge norms, aligning with TABOO DINNER’s mission.
A key visual motif is the mouth and tongue, symbolizing the dual aspects of dining and conversation. Often depicted in unusual forms, these elements reflect the process of ›untying tongues around the table‹ and promote open dialogue on difficult topics. This imagery serves as a metaphor for liberating speech and breaking taboos in a communal setting.
TABOO DINNER
open mouth, open mind
is designed to feed the minds.
—it's an invitation to challenge the status quo and spark meaningful conversations. Designed to facilitate open dialogue on controversial topics often considered ›taboo‹, our dinners aim to bring awareness and ease communication in a unique, safe, and engaging environment.
What to Expect—A TABOO DINNER is food for thought—a comprehensive culinary journey. Guests enjoy a customized, plant-based four-course menu paired with natural wines, all within a concept designed to guide you through new topics and encourage discussions that break down barriers. You'll learn to find language for taboos, explore fresh perspectives, and connect with wonderful people who, like you, are eager to explore the unspoken.
To learn more about the concept, explore past dinners, or join a future table, be sure to visit our Instagram or website.
Overall, the TABOO DINNER branding is more than just a visual identity; it's a representation of the brand's commitment to transforming the dining experience into an opportunity for connection, reflection, and change. Each element is thoughtfully designed to ensure that every detail captivates and inspires, leaving a lasting impression on those who take part in this unique journey.
The slogan ›open mouth, open mind‹ seamlessly connects the acts of eating and speaking, capturing TABOO DINNER's mission: nourishing both body and mind through honest, impactful dialogue.
The branding mirrors the duality of the TABOO DINNER experience—blending challenging discussions with the comfort of shared meals, fostering meaningful dialogue in a welcoming yet thought-provoking environment. It’s a blend of challenging discussions softened by the comfort of shared meals, with an underlying tension that invites deeper reflection.
If you want to dive into and learn about the design and creations of the TABOO DINNER experiences, click here.