Racine—meaning ›root‹— is a brand dedicated to conscious creations that explore the intersection of culinary arts, movement, and mindfulness. When tasked with designing their website, my goal was to create an immersive and interactive experience that reflects the brand’s core values and connects deeply with visitors.
The design approach for Racine revolves around the beauty of nature and earthy tones. The website features a dynamic opener that takes visitors on a storytelling journey, immersing them in the essence of what Racine stands for. The interactive elements are thoughtfully crafted to mimic the fluidity and interconnectedness of nature, body, and mind.
Stay tuned to experience a site that embodies the brand’s commitment to mindful living and the harmonious blend of culinary, movement, and mental wellness.